Back in the 90s, 'action toys' were the market. The leading company was Mattel with their action figures ('Barbie for boys'). And there were these toy cars. Completely unlike the car models which existed before and served only 'museum values', these little metal (or plastic if it had to be cheap) vehicles were actually designed for children playing with them! I, for example, held 'ramming contests': causing two cars to crash frontally and the one which falls upside down loses.